Food & Beverage Asia Apr/May 2015 - page 14

Rousselot Becomes Official Nutrition
Supporter of World Osteoporosis Day
As part of its commitment to increasing awareness of the
role of nutrition in the prevention of musculoskeletal conditions,
Rousselot
is proud to announce that it has been named official
Nutrition Supporter of World Osteoporosis Day. Led by the
International Osteoporosis Foundation (IOF), this annual event
for the international bone health community is marked on October
20 each year, and serves to raise awareness of the prevention,
diagnosis and treatment of osteoporosis.
Focusing on the importance of nutrition to maintain an active
and healthy lifestyle, Rousselot joins the IOF in its activities to
promote the maintenance of bone health as a worldwide priority.
Rousselot offers a range of scientifically-proven collagen peptides
to support daily diets marketed under the Peptan
®
brand, which
are recognised as safe bioactive ingredients that can provide
nutritional support to aid bone, joint and muscle health.
According to the latest estimates from IOF, worldwide, one
in three women and one in five men aged 50 years and over are
at risk of an osteoporotic fracture, with an osteoporotic fracture
occurring approximately every three seconds. The likelihood of
these fractures occurring increases with age in both women and
men but the risk can be reduced through a combination of lifestyle
changes, including bone-healthy nutrition and appropriate medical
treatment. Alongside calcium and vitamin D, protein ingredients
such as Peptan collagen peptides can be extremely helpful to
Snacks Proving Fruitful for Taura Natural
Ingredients as US Sales Take Off
Sales of
Taura Natural Ingredients'
real fruit pieces in
the US have doubled in the past three years, the company has
revealed.
CEO Peter Dehasque has attributed the increase to recent
agreements to supply its fruit ingredients to companies operating
in the booming US healthy single-serve snack foods sector –
many of them new entrants into the category. The US is now
the fastest-growing market for snack bars, according to a market
analysis conducted for Taura Natural Ingredients by CPL Business
Consultants. Sales are worth an estimated $7.3 billion a year and
are increasing at a CAGR of 7.9 per cent.
Dehasque explained: "There's been huge growth in the
number of entrepreneurs moving into US healthy snacks with
premium concepts that meet consumers' needs by offering
natural health & wellness, convenience and of course great
taste. In particular, there's increasing demand for snack foods
that are certified GMO-free, gluten-free, Kosher and organic. Our
high-quality real fruit pieces and pastes are the perfect match
for products carrying these claims and, as sales of added-value
snacks have taken off in the States, so have our US sales. Three
of our top 10 customers globally are now US companies, with
the nutritional bar and toddler snack sectors accounting for the
highest share of our US sales."
Taura Natural Ingredients' fruit materials are produced in
Belgium and New Zealand to high quality and safety standards
and supplied to the American market through a sales office based
in Virginia. Taura's products are made using a unique process
called URC
®
(Ultra Rapid Concentration), which concentrates the
taste, texture and natural goodness of fruit into pieces, flakes and
pastes for use in applications such as nutritional snack bars, fruit
snacks, chocolate, baked goods and confectionery.
Dehasque added: "The snacks market is crowded and
competitive, and both existing players and new entrants into the
category are looking for ingredients that will give their products
an edge. The companies we work with want the very best fruit
ingredients for their products, and our URC
®
fruit ticks all the right
boxes for them in terms of taste, shelf life, quality, healthfulness
and easy processing. However, they're also looking for innovative
suppliers who aren't afraid to think outside of the box, who are
willing to push the boundaries and take snacking to new levels.
This creative ethos is the backbone of our company and influences
everything we do."
integrate the daily amount of nutrient needed to support bone
health.
Judy Stenmark, CEO of the IOF, comments: "I am delighted
to welcome Rousselot as Nutrition Supporter of our World
Osteoporosis Day campaign. As a company which is already
actively addressing issues that we share as priorities, it represents
a new partner of choice within our community. We are excited
to reach a wider audience through highlighting the fundamental
role of nutrition in bone health."
Villaume Kal, Managing Director of Rousselot adds: "It is a
great opportunity for Rousselot to join forces with this respected
organisation and to contribute to this global cause. We are
fully committed to preventing and fighting these major health
issues. As with calcium and vitamin D, proteins are recognised
to be beneficial to bone health. Our Peptan collagen peptides in
particular have been scientifically proven to support bone, joint
and muscle health. Working in collaboration with IOF represents
a great opportunity for us to show our commitment in promoting
active and healthy ageing."
12
NEWS
FOOD & BEVERAGE ASIA
APRIL / MAY 2015
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