Food & Beverage Asia Apr/May 2020

FOOD & BEVERAGE ASIA APRIL / MAY 2020 ON THE TABLE 38 Snacking right: A boost on the wealth of health and joy H av i ng j o i ned Monde l ēz International since 2013, Glenn Caton has moved from Europe to Asia, and has been promoted to the role of President for South East Asia. In his new capacity, Caton covers Singapore, Vietnam, the Philippines, Thailand, Indonesia and Malaysia as well as exports from Asia- Pacific, the Middle East and Africa (AMEA). The South East Asia business unit is identified as one of the key growth engines for Mondelēz International, and Caton’s strategic priority is to accelerate consumer-centric growth, drive executional excellence, and build a winning culture to lead the future of snacking in South East Asia. Commenting on his strategy development for the region’s business unit, Caton highlighted that snacking in South East Asia “is already prominent” as people in this region, on average, eat six meals in between the larger daily meals. He continued, “This shows that the market is fertile for a snacking company like Mondelēz International. “We are focused on creating a model where we can grow our global brands together with smaller local brands that are linked to the local culture, so that we are able to provide the right snacks for our consumers at the right time. This is why we are building capabilities and growth mindset so we can move with speed, efficiency and effectiveness, and be better equipped to meet consumer needs.” Caton joined Mondelēz International in 2013 to lead the chocolate category for the UK and Ireland, and was appointed President, Northern Europe in 2016, leading the team to revenue growth for brands like Cadbury Dairy Milk Chocolate and at industry margins. He moved to Singapore in 2018 and helmed the role of Senior Vice-President for Growth in the AMEA region prior to this promotion. He said, “The regions might be different in terms of geography, tastes and preferences but there are similarities between Europe and Asia. We are seeing a shift in channels, from supermarkets to other channels that are growing faster such as e-commerce, convenience stores and discounters. “In the next five to 10 years, we can expect to see growth in the snacking industry coming p r e d o m i n a n t l y f r o m developing markets in South East Asia. With over 660 million consumers whose lifestyles are shifting as the middle- class population – many of them millennials – gain affluence, their spending power is significantly higher t h a n a n y o f t h e generations before them.” If three meals a day are an essential, then snacking time between these meals are joyful-boosting moments to uplift spirits and provide energy to keep one going all day. Food & Beverage Asia takes a snacking opportunity with Glenn Caton, President for South East Asia, Mondelēz International, as he elaborates on the role of snacking in the future of food and the company’s mission in empowering consumers to “snack right”.

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