Food & Beverage Asia Aug/Sep 2018

20 FOOD & BEVERAGE ASIA AUGUST / SEPTEMBER 2018 BITING ISSUES 6\QHUJ\ )ODYRXUV 7DWH /\OH Synergy Flavours Launches Turmeric Formulating Solution Stevia Sweetener O ̫ ers Cleaner, More Sugar-Like Taste Synergy Flavours, Inc., a leading supplier of ̭avours, extracts and essences for the global foodandbeverage industry,recentlyannounced the launch of its turmeric formulating solution that pairs turmeric with absorption-aiding ingredients and complementary profiles to create great-tasting, flavour-functional beverages and snacks. Turmeric, and its main active ingredient curcumin, is going mainstream as the new “sweetheart” in the functional beverage and snack categories. The spice can have an earthy or bitter ̭avour and is best absorbed with a healthy fat source and black pepper. Understanding these parameters, Synergy Flavors’ teams of beverage and snack ̭avour experts have created some unique ̭avour- functional combinations to demonstrate the possibilities for turmeric, such as the turmeric “Golden Milk” dry mix that can be added to high fat yoghurt to taste like a goldenmilk latte. Many research studies have concluded a variety of health bene̬ts from incorporating turmeric, which has anti-iṋammatory and antioxidant properties, into a diet, including improved memory and ease of joint pain. Today, turmeric is typically found in spice- or supplement-form, and while it is commonly used in curries, stir fries, and soups, more manufacturers are adding it to further enhance healthful beverages like kombucha and smoothies, as well as better-for-you snacks, such as popcorn and even chocolate. “The health bene̬ts of turmeric are widely known, and consumers are flocking to products with the added functionality and the vibrant colour that turmeric brings. Our ̭avour experts have worked to create ̭avour-functional beverages and snacks with ̭avours that perfectly complement turmeric,” said Ms. Lindsey Oostema, Senior Marketing Specialist at Synergy Flavours. “Our new turmeric snacks and beverages are examples of how Synergy’s ̭avourists take inspiration from around the world and all aspects of food and beverage creation to develop ̭avours that meet the requirements of different applications and target markets.” Ŷ Leading global provider of food ingredients and solutions, Tate & Lyle, has introduced TASTEVA ® M Stevia Sweetener, a Reb M stevia sweetener that starts from the stevia leaf and tastes remarkably like sugar. The new label-friendly, premium stevia sweetener is the ̬rst Reb M o ̫ ering from Tate & Lyle, opening additional possibilities for great- tasting, reduced-sugar products for food and beverage customers and their consumers. "As a global leader for sweeteners, we’re committed to delivering innovative solutions that enable formulators to create higher- quality, better-tasting products at an acceptable cost in use," said Mr. Andrew Taylor, President, Innovation and Commercial Development at Tate & Lyle. "This allows manufacturers to create products to address the needs of consumers who want to make healthier choices by reducing sugar and calorie intake without compromising taste." The key features and benefits of new TASTEVA ® M Stevia Sweetener include its cleaner, more sugar-like taste compared to relatively abundant compounds, such as Reb A, at high sugar-replacement levels. By using Reb M, TASTEVA ® M Stevia Sweetener yields a clean sweetness and sweet onset like sucrose without the bitter linger of conventional stevia. In addition, Tate & Lyle is able to provide an acceptable cost in use, thanks to the bio-conversion process required to produce the sweetener, while still delivering a clean, sugar-like taste. "Our bio-conversion process increases Reb M yields, allowing us to produce more volume not limited by plant yields and deliver more from the leaf at an acceptable cost in use," said Ms. Abigail Storms, Global Vice President, Sweeteners Platform Leader at Tate & Lyle. TASTEVA ® M Stevia Sweetener joins the Tate & Lyle sweetener portfolio, which includes an unmatched o ̫ ering of solutions for sugar and calorie reduction. "Creating healthier products is no longer optional," Ms. Storms said. "TASTEVA M Stevia Sweetener will help food and beverage companies reach their consumers in ways never imagined possible. It’s another tool in their toolbox to create better foods and beverages with less sugar and fewer calories, ultimately helping consumers achieve their health and wellness goals." Ŷ

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