Food & Beverage Asia Aug/Sep 2018

GROWING DEMAND FOR ORGANIC According to Euromonitor, the organic food and beverages market in Asia-Paci̬c, currently worth $4.1 billion, is projected to grow at CAGR 12.1% over the period 2016-2021. This surge in demand in recent years is fuelled by a growing concern of consumers with regards to product safety. With a growing awareness about the e ̫ ects of harmful chemical and preservatives thanks to increasing access to product information, they are driven to look for alternatives that are perceived to be safer and more natural and nutritious. Millenials make up a big part of this movement, having grown up eating organic food and seeing organic labels in supermarkets. In particular, parents from the millennial generation are increasingly spending more on organic baby food as many associate quality and safety with organic ingredients. The APAC Organic Baby Food is projected to grow at 16.4% CAGR during the forecast period 2016-2021, as reported by Euromonitor. OPPORTUNITIES FOR FOOD FORMULATORS With the demand for organic food on an upward trend, food developers can look to adding or increasing organic food innovation in existing product assortment to provide consumers with added value or bene̬ts. By leveraging organic labels, brands can gain presence in trade, both online and o ̯ ine. In addition, since consumers are willing to pay premium for organic food, businesses can look to optimising their pro̬ts by highlighting the perceived advantages of their organic products to justify its high price. For example, baby food containing organically grown ingredients is considered safer. With the organic baby food sector booming, manufacturers can consider incorporating organically grown ingredients into their products to appeal to millennial parents. CARGILL’S OFFERING FOR INFANT NUTRITION: ORGANIC MALTODEXTRIN At the moment, Cargill is o ̫ ering its range of C*NutriDry-Organic Maltodextrin to cater to the infant nutrition market. Made from an organic plant source, maltodextrin is a preferred carbohydrate that improves mouthfeel, texture, body, and taste of food products. Produced using a natural enzymatic process, Cargill’s infant grade maltodextrin is highly soluble and highly digestible, ensuring that the babies are able to easily get the energy they require from the food that passes through their growing digestive system. In addition, its low sweetness level helps prevent babies from developing a sweet tooth from an early stage. Ensuring food safety is Cargill's number one priority, especially where it comes to production of baby food. As the leading and exclusive supplier of organic maltodextrin in Asia, Cargill relies on its 100% Certi̬ed Organic plant based in Cikande, Indonesia to deliver not only the highest food safety standards but also reliable quality and a sustainable supply. To date, the plant has attained HACCP, ISO 22000, FSSC 2000 and Halal certi̬cation as well as implemented strict zoning and factory rules to optimise food safety. The plant has also achieved reputable organic certi̬cation from USDA (United States), EEC (European Union), JAS Organic Certi̬cation (Japan), CNCA (China National Organic Certi̬cation Program) and also only sources strictly from non-GMO and organic certi̬ed suppliers. Cargill’s organic maltodextrin opens up many opportunities for producers to grow their portfolio with organic baby food products that appeal to consumers looking for safe and nutritious alternatives. USDA EEC JAS CNCA