Food & Beverage Asia Aug/Sep 2019

MARKET INSIGHTS FOOD & BEVERAGE ASIA AUGUST / SEPTEMBER 2019 15 Nutritional Trends in Store for 2019 T he food and beverage industry is constantly evolving. The past few years have shown that consumers are increasingly placing higher and more diverse demands on their nutrition. The reasons range from food intolerances to deciding on a nutritional concept that is in perfect harmony with individual lifestyles. Only suppliers who react to constantly changing consumer needs in a timely manner and provide correspondingly innovative solutions will experience long-term success on the market. What nutritional trends can be expected this year? One of the key trends of previous years will continue in 2019, with today’s consumers placing tremendous importance on high-quality food. At the same time, consumers do not want to – or cannot – spend as much time on preparing good food and drinks. Today’s food and beverages must therefore be suited for quick and easy preparation, correspond to the respective lifestyle, be produced in a healthy and sustainable way and be free of allergens and E numbers. However, the multi-sensory product experience, which emerges by appealing to all the senses, is also a main focus of consumer interest. Taste, aroma, appearance, mouthfeel and sound: all of these factors play a part in determining which products end up in the shopping carts of ever more demanding consumers. Doehler creates individual lifestyle products and authentic moments of indulgence with natural, plant-based ingredients as well as innovative all-in-one solutions which combine excellent taste, top-notch multi-sensory quality and an optimum nutritional value. The company thus offers its customers countless options for mastering future challenges posed by the market. Plant-Based Nutrition, Sustainable Lifestyle Be it for ethical, ecological or health-related reasons, more and more people are cutting out animal products and choosing a purely plant-based diet. The introduction of plant-based products has tripled between 2014 and 2018 in Europe alone according to Mintel, and the reasons for this trend are manifold. First of all, purely plant-based food

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