Food & Beverage Asia Oct/Nov 2018

INGREDIENTS FOOD & BEVERAGE ASIA OCTOBER / NOVEMBER 2018 27 new food-related pathologies. For example, a healthy lifestyle is becoming a mainstream trend all over the world, the Asian population included. Furthermore, the awareness of having a balanced and healthy diet is embedded in Asian consumers’ minds.” Highlighting the high demand for protein which is currently fuelling the nutritionmarket, Ms. Chemineau explained its dynamic nature in the health and wellness industry. While it was the exclusivity of sport nutrition for a long time, however, high protein products entered the mainstream market in the last decade. Since then, demand has soared, with active nutrition product launches claiming high protein content growing by 24% from 2013 to 2017, according to Innova Market Insights. “Nutritional supplement drinks recorded the strongest value growth among all the functional food and beverages last year, nutritional dairy beverages in particular. It answers to the rising demand of nutritional easy-to-use products (the on-the-go trend),” she added. Dairy Protein in Demand Thus, dairy protein was tapped on to boost products catering to various market segments with its high quality. “In Asia, dairy proteins have been dedicated to infant formula and more recently to sport nutrition and clinical products. Hence, they bene̬t from the growth of these end-markets and usage is rising year upon year. Whey protein from cheese, for one, is among the most well-known dairy proteins in Asia. Mr. Conrad Bucheleres, Managing Director, Azelis China consumption patterns such as ageing of the population, weight issues and emergence of

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