Givaudan launches AI tools for next-gen product development

19-02-2021

Givaudan Taste & Wellbeing has announced the launch of its Advanced Tools for Modelling (ATOM), which uses artificial intelligence (AI) to optimise food and flavour formulation and facilitate co-creation and collaboration with customers.

Aligned with the company’s 2025 strategy and intent on leading the way in digitalisation, these tools open new doors to creative development, and are able to reduce the time to market for new products.

ATOM is the latest addition to an ecosystem of digital and AI tools that allow Givaudan teams in all regions of the world to enhance the end-to-end creation process from conception to rollout. Building on over two decades of research, ATOM uses AI and data science techniques to minimise trial and error in the process. The tools identify positive and negative flavour drivers and explore ingredient synergies, to generate new options and insights aligned with consumer preferences.

The results are then displayed in dashboards that allow Givaudan to co-create with its customers, enhancing creativity and delivering new food experiences.

Fabio Campanile, head of global science and technology, Givaudan Taste & Wellbeing, commented: “Tools such as ATOM enable us to help our customers to go beyond consumer expectations, using insight, collaboration and innovation. Implementing what we call ‘wide-eyed thinking’ allows us to use these insights to leverage our curiosity and deep ingredient knowledge to accelerate new product development and create the food experiences of the future.”