Refreshed THAIFEX-World of Food Asia Tightens Focus on Business with Enhanced Buyer Programs and Superior Trade Show Experience

13-10-2017

BANGKOK, 6 OCTOBER 2017 — Asia’s leading food and beverage trade show, THAIFEX-World of Food Asia, has unveiled an impressive line-up of refreshed buyer programs and rebranded key visuals, to deliver an even stronger focus on business, quality trade deals and networking opportunities.  

Jointly organized by the world leader in food and food technology events, Koelnmesse, along with the Department of International Trade Promotion and the Thai Chamber of Commerce, THAIFEX-World of Food Asia will return in its 15th edition as the largest satellite show of the world’s foremost F&B exhibition, Anuga, for the Asian market.  

Apart from featuring an international line-up of exhibitors, the revitalized show will boast an expanded and improved VIP Guest Service to enhance the facilitation of trade and commerce. The program will also be extended to five dedicated trade days – up from three dedicated trade days in 2017 – to devote more time and open up more opportunities for business. Revamped targeted programs and thematic showcases also aim to propel businesses up the value chain.  

These renewed programs will be accompanied by new key visuals that reflect today’s contemporary Asia, and the inspiration behind the new THAIFEX-World of Food Asia. The refreshed design will feature 11 product icons highlighting the exhibition’s reorganized trade shows, and the fresh red and white palette represents the trade show’s enduring association to its internationally acclaimed parent exhibition, Anuga. 

“THAIFEX–World of Food Asia has consistently delivered business success for visitors. The record breaking 55,111 visitors to the 2017 exhibition stand testament to the show’s ability to provide businesses with the best opportunities to rub shoulders with decision-makers of major food buying channels,” said Mathias Kuepper, Managing Director, Koelnmesse Pte Ltd.  

“Asia Pacific is a hotspot for F&B investments. It is poised to be a key market for future export growth, and we want to be enablers and facilitators of this. Our commitment to innovate and continue leading the industry in the face of changes in the market is the driving force behind our revamp and rebranding efforts. From extending the number of trade days, boosting our VIP program, to our new vibrant brand visuals – these changes reflect our goal of curating the ultimate trade show experience for everyone.”

Revamped and expanded VIP Guest Service to give over 3,000 buyers greater opportunities to grow their business 

Extraordinary investments have been made to increase the spotlight on business as the top priority in the upcoming event. In the 2018 edition, THAIFEX-World of Food Asia’s enhanced VIP Guest Service will feature two tiers of services for visitors to enjoy greater access to highly focused networking engagements for business success. 

Under the first tier of service, 1,000 buyers will be selected to receive the VIP Guest Badge. The badge will entitle them to exclusive access to the THAIFEX Guest Club, complimentary F&B, free concierge and work station services. Importantly, the badge will also grant buyers access to pre-event online business matching services, which will allow them to search, connect and prearrange meetings with exhibitors. 

Returning after a successful introduction in 2017, the Hosted Buyer Program will constitute the next tier of service in THAIFEX-World of Food Asia 2018. On top of enjoying the benefits of the VIP Guest Badge, an additional 2,000 international buyers will also be chosen to be hosted by organizers, and will receive fully sponsored flights and accommodation for the show. Of these top buyers, 200 will be handpicked and designated slots to meet international exhibitors across selected product-specific networking sessions, while also being hosted on the show floor.   

With Hosted Buyer Programs by both Koelnmesse and the Department of International Trade Promotion, THAIFEX-World of Food Asia 2018 will see 2,000 top buyers benefiting from the boost to business and trade opportunities. This select group will reflect the largest ever contingent of buyers hosted by organizers to an F&B trade show – a feat made possible by the unique synergistic partnership between the private and public sector organizers of the show. The 2017 show saw 100 buyers from Indochina, and this number looks set to increase next year with the expanded VIP program. 

11 targeted trade shows and 4 thematic showcases designed to connect all players in the industry  

To deliver the ultimate exhibition experience, 11 masterfully crafted trade shows, reflecting specific industry trends and evolving customer palates, will also make their debut. The improved concept is expected to engage visitors in more impactful, current and relevant business conversations and transactions.             

Attuned to the industry’s need for insights into fast-growing food trends, 4 special shows have also been curated this year. Together with the THAIFEX taste Innovation Show, the THAIFEX Special Shows will also feature the Halal, Organic and Franchise showcases.  

With over 2,000 international exhibitors set to occupy all 11 halls across 107,000 sqm at the IMPACT Exhibition and Convention Center in Bangkok, Thailand, THAIFEX-World of Food Asia will offer F&B buyers and suppliers alike an unparalleled, blockbuster trade show experience from 29 May 2018 to 02 June 2018.