Sweet Green Fields and Tate & Lyle Introduce New Natural Flavour Offering

14-05-2019
stevia,clean label,natural,tate and lyle

BELLINGHAM, WA (USA), May 13, 2019 — Sweet Green Fields (SGF), one of the largest fully integrated global stevia ingredient companies, and Tate & Lyle PLC (Tate & Lyle), a leading global provider of food and beverage solutions and ingredients, build on the two companies’ industry-leading track record of new product innovation with the introduction of ZOLESSE™ Natural Flavour.

ZOLESSE™, a new natural flavour (per FDA definition), supports an effort to help food and beverage manufacturers deliver great-tasting products that meet ever-growing consumer demand for clean label ingredients, all at an optimized cost compared to alternatives.

“As consumers’ preferences change, we develop ingredients and solutions that meet those evolving consumer needs,” said Dean Francis, Chief Executive Officer for SGF.

Non-GMO Project Verified ZOLESSE™ is a glycosylated stevia extract that labels as natural flavor, enabling manufacturers to keep a short ingredients list.

According to the Innova Market Insights March 2018 report, On-Trend Reformulation: Going Clean Label – Tipping Point for a Trend, consumers are looking for food and beverage products that have a cleaner label, meaning the ingredients lists are as short as possible and do not contain items consumers don’t recognize or perceive as artificial or chemical in makeup.

“ZOLESSE™ is a true formulator-friendly flavor solution,” said Dr. Mel Jackson, Chief Science Officer for SGF. “It eases the concern of formulators who believe consumers may be sensitive to stevia products when reading ‘steviol glycosides’ or ‘stevia extracts’ on the label. Plus, ZOLESSE™ creates no application hurdle, since it has a negligible effect on the original taste of the products.”

ZOLESSE™ Natural Flavor also has a great synergy with other stevia products; and when used together, ZOLESSE™ helps reduce bitterness, lingering and provides a more sugar-like taste. In addition to working well with stevia, ZOLESSE™ can also be used with monk fruit extract and sugar, enhancing sweetness intensity.

“ZOLESSE™ is the perfect addition to our combined portfolio of stevia products,” said Francis, referring to the unique partnership with Tate & Lyle established in 2017. “Together with Tate & Lyle, we are creating the complete toolbox of clean label solutions for use across food and beverage categories. We’re proud to introduce ZOLESSE™ Natural Flavor, continuing to uphold this promise.”

ZOLESSE™ Natural Flavor is available in the US, Mexico, Brazil, Philippines, Indonesia and anywhere that FEMA GRAS flavors are accepted. Learn more about ZOLESSE™ Natural Flavour and the complete portfolio of SGF and Tate & Lyle stevia solutions.