Tomra Food makes its Test and Demonstration Centres virtual


The company has taken further action to ensure business continuity while protecting its employees’ and customers’ health with the introduction of Virtual Demonstration Centres to provide interactive demonstrations at this time of limited contact.

The COVID-19 global pandemic is having a dramatic impact on day-to-day life, both on a personal level and in the way businesses operate. In this situation, it is critical to ensure that the global food supply chain continues to function despite the disruptions caused by the current circumstances.

Fresh food supplies and food processing operations are under pressure to meet the demand while facing the unprecedented challenge of operating within the restrictions on movement and contact needed to contain the spread of the virus and protect their employees, suppliers and customers.

Tomra Food has leveraged digital technology to enable live demonstrations of its sorting solutions. It has developed virtual demonstration capability to take the Tomra Test and Demonstration Centres to participants’ home office. They will be able to book interactive sessions with the Centres in Leuven, Belgium; Xiamen, China; and Sacramento, the US.

During these demonstrations, participants will be able to experience Tomra’s sorting solutions in action. Throughout the session, they will be in contact with the Tomra team via live video link to discuss the advantages of these technologies in terms of quality, food safety, profitability and sustainability. With the new Tomra Virtual Demonstration Centres, participants will be able to test the sorting solutions they are considering and make an informed purchase decision.

Ashley Hunter, senior vice-president and head of Tomra Food, explained: “We are going through a period unprecedented disruption. In this situation, our foremost priority is to ensure that we support our customers’ ability to maintain a consistent supply of quality food while keeping our employees and, by extension our customers’ and suppliers’ staff, safe and well. These are challenging times for all of us, both on a personal level and for our businesses, but it is vital that we keep up our collective efforts to keep the global food supply chain operating effectively.”

The creation of these new Virtual Demonstration Centres is Tomra Food’s plan of actions to ensure it will remain at the side of customers to provide all the support they need to keep their sorting operations running efficiently to maintain the food supply throughout the crisis.