Food & Beverage Asia Apr/May 2020

F o u n d e d i n 1 9 7 6 a n d headquartered in Colorado, Aurora Organic Dairy has been focusing its business in the field of sustainable and organic milk production. The company has come a long way from converting its first farm in Colorado to organic production in 2003, and building its on-farm milk plant in Platteville, Colorado in 2004. Now, Aurora is a producer and processor of store-brand organic milk and butter for US retailers. The company’s selling point is their philosophy that starts from crop growing to distribution of their dairy products: the company’s vertically integrated supply chain offers traceability and affordable organic dairy with high quality. As they constantly seek to collaborate with companies that share their values around innovation, they chose Sidel’s Aseptic Combi Predis at their new plant in Columbia, Missouri, the US. This solution allows for an expanded product line, namely a variety of products in polyethylene terephthalate (PET) bottles. Breaking with traditions to sustain core values in a competitive market As the store-brand organic dairy producer and processor in the US, Aurora continues to challenge themselves in line with their goal: To bring organic milk to mainstream America with the highest quality and freshness, more affordable pricing and improved availability for consumers. According to Jason Lee, CCO of Aurora Organic Dairy, the beverage category has been quickly changing, which makes it difficult to compete in the traditional Liquid Dairy Products (LDP) market without adapting to change. He explained, “We’re seeing growth opportunities and customer interest in aseptically bottled milk and milk-based products in PET. These observations have opened the door for private brand products to stand out on the shelf – Aurora Organic Dairy installed an Aseptic Combi Predis from Sidel in their second milk plant, a greenfield project in Columbia, Missouri, the US. FDA-approved and part of a complete line, which also features Tetra Pak Processing Systems technology, this bottling solution helped Aurora expand its organic milk offerings from ultra- pasteurised cartons and HDPE gallon jugs to PET. This choice marks the start of a new journey for Aurora: bottling its UHT milk in PET, ultimately enabling an “attractive and premium” packaging that reaches consumers in new channels. Expanding the liquid dairy market: Aseptic PET helps deliver Aurora Organic Dairy’s mission Aurora’s headquarters in Colorado PROCESSING AND PACKAGING 44 FOOD & BEVERAGE ASIA APRIL / MAY 2020