Food & Beverage Asia Jun/Jul 2019

Packaging for MODERN TIMES With sustainability growing in importance and the rise of e-commerce, packaging content and design needs to evolve to continue attracting customers. M intel, the world’s leading market intelligence agency, has announced four trends impacting the global packaging industry in 2019 and beyond. The first is 'Connected Packaging'; multiple technologies are enabling brands to connect physical packaging to the virtual world. Secondly, the 'Closing the Loop' trend is where brands have an opportunity to differentiate and ride consumer awareness of recycling issues. Thirdly, 'Reinventing the Box' refers to brands fully establishing an e-commerce packaging strategy with online shopping set to gain further popularity. Lastly, the 'Plastic-Free' trend sees brands need to consider what packaging solutions can give them shelf space amid a growing momentum behind plastic-free supermarket aisles. Looking ahead, Mr. David Luttenburger, Global Packaging Director at Mintel, discusses the major trends influencing the packaging sector worldwide during 2019, including implications for consumers, brands, and manufacturers.